What is Cloaking and Should I Be Using It?
Everyone knows that the Internet is full of deception: blatant lies, manipulated photos, plagiarism, stolen identities . . . As you learn more about search
Everyone knows that the Internet is full of deception: blatant lies, manipulated photos, plagiarism, stolen identities . . . As you learn more about search
We all know how much Google loves its zoo of algorithm updates—Panda, Penguin, Hummingbird—so when the search engine decided to leave its latest update nameless,
Earlier this summer, on June 11, 2014, the king of search engines launched its latest project: Google My Business. My Business, a much-needed upgrade to
Humans tend to trust other humans. Not all the time, of course, but when given a choice between a human-backed product and an anonymous product,
Extra, extra! Read all about it! Panda update 2014 is here! That’s right, folks—Google has officially updated its Panda algorithm. For about a year now
As every business owner knows, it’s not enough to simply get people in the door—that’s only the first step. Once a guest steps inside, you
Should I worry about negative SEO? When you first learned about search engine optimization, you probably never expected this question to arise. “What does negative
Some businesses are inherently more interesting than others. Wild animal reserve = interesting. Paper company = not so much (just ask Jim Halpert). If the
When it comes to ranking a page for a particular keyword, it’s a generally accepted principle that building backlinks to that page (with at least
So. Google Hummingbird. If you haven’t heard of this punk, let me fill you in. Google Hummingbird flitted onto the scene last year and dropped
As the President of 417 Marketing, I wear many hats. As the company grows and evolves, my role changes. When I founded the company in
Social media can sometimes feel like high school. Everyone can see how many “friends” you have and how many times those friends “like” or comment
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