417 Marketing Blog

What Is the Semantic Web?

When you break it all down, the Internet is essentially a retriever. You tell it what you want and it blindly brings it to you, if it can. However, that may soon be changing with the introduction of the Semantic Web. Instead of just copying and mimicking our words, the Internet will understand what we’re trying to say. Crazy, right? Google Hummingbird, which uses a quick and precise algorithm based on semantic searching, was a major step toward shifting the algorithm toward a Semantic Web. But what is the Semantic Web? How does it work and how will it affect you?
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Is Google PageRank Dead?

I’m sorry you had to hear it from me . . . but it seems that Google PageRank is dying. Though not yet dead as a doornail, it is almost certainly on its death bed. PageRank’s support has slowly been waning over the years. Google doesn’t offer it on most web browser toolbars anymore and it hasn’t been updated since February. Most recently, Matt Cutts, Google’s head of web spam, replied to a follower on Twitter who asked, “Will there be a PageRank update before 2014?” His answer? “I would be surprised if that happened.” By all accounts, it appears that PageRank is fading away. So is Google PageRank dead? Not quite, but its public display may be soon.

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The Google Hummingbird Update

Google Hummingbird

Last week, Google announced the addition of a new animal to their zoo: Google Hummingbird, the most recent update to the search engine’s algorithm. Unlike past updates Panda and Penguin, Hummingbird is a full-on revamp. This is the first time since 2001 that Google has made such a dramatic change, according to the company’s search chief Amit Singhal, so SEOs have obviously been eager to get more details. Will there be a big impact on search engine results? Do we have to change the way we go about SEO? Has a tiny, flitting bird just destroyed all of our hard work? Luckily, no. Read on to learn more about Google Hummingbird and its effects on SEO.

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Top Web Design Trends for 2013

How in-tune are you to the top web design trends for 2013? In case your answer is “not very”, we’ve compiled a list of the top web design trends for 2013 to get you all caught up. Well until 2014, that is . . .

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How Do Web Crawlers Work?

I’ll bet that if you asked everyone in the country to list their topmost fears, spiders would sit comfortably in the top five (after public speaking and death, naturally).

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Why 100% “Not Provided” Won’t Matter

Before October 2011, anyone with a Google Analytics account could login and see Google keyword referral data for anyone that visited their website. That is, they could exactly what Google searchers typed in to the search box before they found their website. It was great. It gave online marketers a tremendous set of concrete data to work with, as I’m sure you can imagine.

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YouTube Optimization for Local SEO

YouTube is an instrumental piece of the social media landscape. Not just because it’s a great place to watch videos of sneezing baby pandas and South Korean superstars, but because it can be used to increase your ranking in local search results. Everyone knows how important and influential YouTube is these days, spiders included. So if you use YouTube optimization techniques, you can give your clients’ websites a big boost in traffic. We’ll show you how.

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The Top Social Media Sites for Marketing

Everyday, thousands of people are jumping up on imaginary soapboxes to taut the greatness of their favorite things. They might post their preferred websites on Facebook or tweet the best new songs and videos. They might pin links to delectable recipes or cool new products on Pinterest. Companies, of course, are tapping in to this potential for free advertising by creating their own profiles and sharing links, but not every social media website is created equal. If you’re looking to increase your website’s traffic, you need to use the top social media sites for marketing. Of course these will change as trends come and go, but as of today, these are the best and most popular websites you should be posting on if you want to increase your referral traffic.

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Search Engine Optimization 101: How to Build Links

Whether you’re optimizing your website for search engines, vying for popularity, or searching for a job, one piece of advice always rings true: it’s all about who you know. If you want your website to rank high, you have to spend some time learning how to build links—and not just any links! As we’ve already discussed in our off-page SEO post, high-ranking websites are authoritative and trustworthy and if you want to be amongst these quality websites, you need to be linked in authoritative, trustworthy web neighborhoods. Anchor text, the speed at which the links were amassed, and the authority of the linking website all come into play when you’re learning how to build links for SEO. And just like in the worlds of job-seeking and popularity contests, shoddy work and laziness can come back to bite you.

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Breadcrumb Navigation: What, Why, and How

Although their breadcrumbs were eaten by a bird and they were nearly eaten by an old witch, Hansel and Gretel’s seemingly clever idea survives today. No, we don’t use breadcrumbs to find our way home (we have cellphones for that), but we do use them to find our way back to the home-pages of websites. Digital breadcrumbs are a handy way to keep track of your location online. If you’ve never heard of breadcrumb navigation, don’t worry; it’s very easy to understand and use. But despite its simple size and function, breadcrumb navigation can greatly enhance your users’ online experience and optimize your website for search engines.

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