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SEO
How to Do Keyword Research in 2014
417 Marketing
February 3, 2014
So. Google Hummingbird. If you haven’t heard of this punk, let me fill you in. Google Hummingbird flitted onto the scene last year and dropped a bomb onto our cozy ...
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SEO
7 SEO Tactics For 2014
417 Marketing
January 29, 2014
As the President of 417 Marketing, I wear many hats. As the company grows and evolves, my role changes. When I founded the company in 2010, I basically wore all ...
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SEO
Are Social Signals Bogus?
417 Marketing
January 27, 2014
Social media can sometimes feel like high school. Everyone can see how many “friends” you have and how many times those friends “like” or comment on your posts. There are ...
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SEO
Google Authorship Changes
417 Marketing
January 22, 2014
UPDATE: Google Authorship is no longer supported in web search. The program ended in August 2014. Since Google Authorship was introduced a few years ago, many people have applauded the ...
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SEO
How To Tell If Google Is Crawling Your Website
417 Marketing
January 20, 2014
Today, I had a developer contact me with a problem. His client was saying that Google was not crawling the website he had built for him. This developer was concerned ...
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Web Design
What Should I Include On My Homepage?
417 Marketing
January 19, 2014
A homepage is like a storefront. It welcomes your customers, persuades them to come inside, and showcases important information. Although all websites are different, the homepage is generally the most ...
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