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Tag Archives: marketing
Marketing is…
Last week on our Facebook page we asked if our friends could sum up their feelings or attitudes towards marketing in one word. We were in the mood for a little word association. The results were equal parts revealing, witty, … Continue reading
Why Your Company Social Media Profile is Not a Substitute for a Website
Social media marketing offers many benefits to a business. It works well as a tool for attracting attention to your business. But should you be engaging in social media marketing if you don’t have a website? I’m going to argue … Continue reading
Posted in Strategy
Tagged facebook, Linkedin, marketing, shama hyder kabani, social media marketing, the zen of social media marketing, website
3 Comments
Why Do Some People Fail at Social Media Marketing?
I’ve been reading “The Zen of Social Media Marketing” by Shama Hyder Kabani. While I haven’t finished it, it’s great so far and I highly recommend you buy it. Chapter 2 is enough to merit its absurdly low price on … Continue reading
Posted in Social Media
Tagged brand, direct mail, facebook, marketing, shama hyder kabani, social media, the zen of social media marketing, twitter
4 Comments
The New Rules of Marketing
I spend most of my time telling small business owners in Springfield MO that they need to adapt. The rules of marketing have changed. As your target market gets better and better at blocking out the noise (TV and Radio ads), … Continue reading
Posted in Strategy
Tagged marketing, new rules of marketing, radio advertising, tv advertising
4 Comments
What is Inbound Marketing?
I want to take a moment to define inbound marketing, because I’m going to be talking a lot about it. Inbound marketing is the opposite of outbound marketing. So let’s start by defining outbound marketing.
How To Get More Referrals
Your current customers should be a terrific source of referrals to your business, but without a referral strategy it can be an uphill battle. Here is a simple, 8-step process to increasing the amount of referrals given by existing customers.
Why Most Marketing Plans Are Pointless
You could slip a $100 bill between page 54-55 of the average marketing plan and nobody would ever find it. Here are five reasons why: