Tag Archives: marketing
I spend most of my time telling small business owners in Springfield MO that they need to adapt. The rules of marketing have changed. As your target market gets better and better at blocking out the noise (TV and Radio ads), … Continue reading
I want to take a moment to define inbound marketing, because I’m going to be talking a lot about it. Inbound marketing is the opposite of outbound marketing. So let’s start by defining outbound marketing.
Your current customers should be a terrific source of referrals to your business, but without a referral strategy it can be an uphill battle. Here is a simple, 8-step process to increasing the amount of referrals given by existing customers.
You could slip a $100 bill between page 54-55 of the average marketing plan and nobody would ever find it. Here are five reasons why: