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Tag Archives: facebook
Marketing is…
Last week on our Facebook page we asked if our friends could sum up their feelings or attitudes towards marketing in one word. We were in the mood for a little word association. The results were equal parts revealing, witty, … Continue reading
3 Reasons You Need a Website
While most businesses have a website by now, there are still some that don’t. For those of you business owners out there that are still holding out, I offer you the following 3 reasons your must have a website. Your … Continue reading
Why Your Company Social Media Profile is Not a Substitute for a Website
Social media marketing offers many benefits to a business. It works well as a tool for attracting attention to your business. But should you be engaging in social media marketing if you don’t have a website? I’m going to argue … Continue reading
Posted in Strategy
Tagged facebook, Linkedin, marketing, shama hyder kabani, social media marketing, the zen of social media marketing, website
3 Comments
Why Do Some People Fail at Social Media Marketing?
I’ve been reading “The Zen of Social Media Marketing” by Shama Hyder Kabani. While I haven’t finished it, it’s great so far and I highly recommend you buy it. Chapter 2 is enough to merit its absurdly low price on … Continue reading
Posted in Social Media
Tagged brand, direct mail, facebook, marketing, shama hyder kabani, social media, the zen of social media marketing, twitter
4 Comments
How to Create Great Online Content
In our last post, we tried to address the fear behind creating online content. We gave you the usual song-and-dance about how the rules of marketing have changed (they have) and how you need to focus on creating quality online … Continue reading
6 Ways To Deliver Qualified Leads To Your Website
10-15 years ago, nobody was thinking of a website as a hub. They were built as online brochures. While some of them looked really good, the idea of what a website can be has evolved. Today, people like us teach … Continue reading
Posted in Strategy
Tagged blogging, business card, facebook, google, google places, Linkedin, online directories, social media, twitter, website, yahoo local
9 Comments
5 Mistakes Businesses Make On Facebook
1) They set up a profile, not a fan page. Profiles are for people, not your business. Set up a fan page instead. There are two main reasons you should not set up a profile for your business.
Why You Should Care About Facebook (In 45 Words)
Why you (the business owner) should care about Facebook (in 45 words): 1) It gives your business another way to come across as human 2) Your customers spend a lot of time on it 3) It can deliver traffic to … Continue reading
7 Ways Facebook Groups Can Improve Your Life
Facebook unveiled a new feature recently with Groups. I decided to check it out by starting a social group. Here is what I discovered.
Social Media – What’s The Point?
The rush to build Facebook fan pages and Twitter accounts is something that small businesses may find overwhelming and time consuming. While these social media tools are excellent things to integrate into your marketing strategy, they shouldn’t be the end-all … Continue reading