SEO

For 417 Marketing, SEO (Search Engine Optimization) is the process of matching consumers that need a product or service with our clients by increasing their visibility online in search engines like Google. For businesses looking for a competitive edge, a focused SEO campaign can be an integral part of the marketing plan. It can deliver improved search engine rankings, higher Web traffic, and increased conversions (more sales). Best of all, the affects of any SEO campaign are remarkably measurable. With 417 Marketing, you’ll be able to measure our performance in a number of ways, through website analytics, ranking reports, and increased profitability to your business.

If there is one constant with SEO, it is change. Google changes their search algorithm up to 500-600 times per year, so to succeed you require a forward-thinking, adaptable SEO firm to meet your goals. You need a company that is staying on top of the most recent changes to Google’s search engine. That’s where we come in.

At 417 Marketing, we don’t believe in doing anything less than our best work. Our reason is simple – we believe each client deserves nothing less. For this reason, each SEO campaign launches from our 10-step initialization process within the first 30 days. During this time period, we:

  • Provide keyword research and establish the keyword strategy that will become the basis of the entire SEO campaign
  • Optimize the existing website based on the established keyword strategy
  • Create 100 “citations” for your business using a variety of  “yellow page” style websites
  • Claim and optimize the Google Places account
  • Claim and optimize the Bing Local account
  • Claim and optimize the Yahoo! Local account
  • Claim and optimize your YouTube channel
  • Create, optimize, and upload 5 videos about your business to YouTube (each 1-2 minutes long)
  • Upload and Geo-Locate the 5 videos to your Google Places account
  • Upload and Geo-Locate 10 images to your Google Places account

Execution of the above 10 steps requires an extraordinary investment of time and thought, but it lays the foundation of a successful campaign, happy clients, and the satisfaction of doing the job right.

Once this ground-work is laid, we begin the monthly SEO campaign. The focus of the campaign is simple: to further increase our clients rankings, Web traffic, and profitability. The methods will vary based on the clients need, and change with the winds of Google. But will not vary is our commitment to your success.

When it comes to our commitment to your success, we put our money where our mouth is. There are no contract terms. You can cancel at any time. Why? Because if you aren’t happy with the results we provide, we aren’t either. And if we aren’t producing results that meet your expectations, you SHOULD be able to cancel us at any time.

Do you have any questions? Why not contact us today for a free, 1-hour SEO consultation? Or call us at 417-597-3756.