SEO Springfield MO
As a part of more comprehensive online marketing services, 417 Marketing is proud to offer SEO Springfield MO services. Quality SEO Springfield MO services focus on three main components:
- Exposure
- Traffic
- Conversion
Exposure
Quality SEO Springfield MO services lead to more exposure for your company online from sources including (but certainly not limited to) search engines like Google, Yahoo! and Bing. Increased online exposure from search engines begins with strategy (specifically, keyword strategy). 417 Marketing consults with our clients to create a keyword strategy that consists of keywords and keyword phrases that are relevant to their business, consider relative competition and provide search volumes that make the work it takes to rank at the top of the first page of search results worthwhile.
Once the strategy is in place, the work to achieve the goal of ranking at the top-third of the first page of results begins. Specifically, that work begins with on-page optimization of the website to meet Google’s webmaster guidelines. Next, we will work to optimize key online directories, such as Google+ Local and others. Additionally, work is done on an online basis to create and distribute the kind of quality written content that leads to increased authority for your website over time. After all, Google is in the business of judging the authority of websites. The more authoritative your website, the higher your search positioning (and the more exposure you will receive).
Traffic
Exposure is great, but if your SEO Springfield MO goals begin and end with “getting to #1″ with Google, you are missing the boat. Exposure does little to nothing for your business if potential customers are not clicking through to your website. So how does 417 Marketing help our customers get people website traffic? It begins with a variety of conversion optimization techniques, including preferential local search positioning (the blended results area), optimized Meta descriptions to encourage people to click on your link and rich snippets.
In addition to providing the SEO Springfield MO and online marketing Springfield MO services needed to turn exposures into traffic, 417 Marketing will set up website analytics that show just how much traffic you are getting. In terms of the data we can provide, limitations are few. We’ll show you how many visitors came to your website each month, where they came from, how long they stayed, and where they clicked. If they came from Google, we will even report which keyword they typed in to find you.
Conversion
Exposure and traffic are wonderful, but they mean little unless they lead to growth in your business. This is where conversion optimization comes in. In addition to working with our clients to develop increased online exposure and traffic to their website, 417 Marketing works to turn that traffic into paying customers.
How do we do this? It begins with consulting with our clients to develop a clear call-to-action. What are you asking the visitors of your website to do? Are you asking them to do anything at all? Are you asking them to do too many things (which leads to confusion)? Your call-to-action should be clear and easy to execute.
Next, we will work with you to setup conversion tracking systems. We will help you fold conversion tracking into website analytics, so that you can see exactly what percentage of visitors to your website “converted” into customers.
PRO TIP: Is your phone number properly formatted on your website, using dashes instead of periods? Your phone number should be formatted as follows: 555-555-5555. Otherwise, users of mobile phones will not be able to call your business simply by clicking on your phone number. Given that 56% of all mobile users access the Internet with their phones, this is an important (and easy to follow) online marketing tip!
Are you interested in learning more about 417 Marketing’s SEO Springfield MO services? Please click here to fill out a simple contact form, and we’ll contact you as soon as possible to follow-up. Go ahead, do it. You’ll be glad you did. Or, you can just call us at 417-597-3756.