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Social media marketing offers many benefits to a business. It works well as a tool for attracting attention to your business. But should you be engaging in social media marketing if you don’t have a website? I’m going to argue that no, you shouldn’t. Allow me to explain… While you can substitute a social media [...]

1) They set up a profile, not a fan page. Profiles are for people, not your business. Set up a fan page instead. There are two main reasons you should not set up a profile for your business. Profiles are restricted to a 5,000 friend limit. What happens when you reach that limit? You get [...]

Why you (the business owner) should care about Facebook (in 45 words): 1) It gives your business another way to come across as human 2) Your customers spend a lot of time on it 3) It can deliver traffic to your website with minimal effort 4) Traffic = Leads 5) Leads = $$$ Any questions?

Facebook unveiled a new feature recently with Groups. I decided to check it out by starting a social group. Here is what I discovered. It is very private Not only can you list the groups interactions as private, you can bump up security to “secret” level as well, which means both your interactions within the [...]

We are big fans of the site Social Media Examiner, and we highly recommend you check them out if you have any interest in the topic. Here is an article from them titled, “Facebook 101 for Business: Your Complete Guide”. Here is another useful article form Social Media Examiner, “10 Top Facebook Pages and Why [...]