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In our last post, we tried to address the fear behind creating online content. We gave you the usual song-and-dance about how the rules of marketing have changed (they have) and how you need to focus on creating quality online content to keep up (you do). All this left me feeling slightly guilty. On the [...]

If you’ve been following this marketing blog, by now you are aware that the rules of marketing have changed. Marketing to your customers by repeatedly interrupting them with advertising is not enough anymore. Consumers expect more out of you. They expect you to take a different approach, and their behavior and attitudes are shifting. They [...]