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My last post about pointless marketing plans promised that my next post would give a framework for a marketing plan that actually works. So here it is. G.O.S.T. G.O.S.T. stands for: Goals, Objectives Strategic Initiatives Tactics G.O.S.T. means that your marketing plan can be summarized on one page. This is a benefit worth its weight in [...]
Tags: G.O.S.T., goals, marketing plans, marketing strategy, referrals, strategic initiatives, tactics
You could slip a $100 bill between page 54-55 of the average marketing plan and nobody would ever find it. Here are five reasons why: 1) Too Much Data The problem with too much data is that it does more to hurt the plan than it does to help it. Data obscures the actual recommendations [...]
Today I had the pleasure of meeting with two very smart, talented, and classy ladies: Whitney Corliss of Creativore and Kelli Price of Liberty Bank. We were preparing for our presentation at the Springfield Chamber of Commerce entitled “60 Minutes to Success: Low-Budget, High Impact Marketing — Tools for Small Business.” If you own a [...]
Tags: identity, marketing, marketing plan, marketing strategy, springfield chamber of commerce, target market, unique selling proposition
