Web Design Springfield MO | SEO Springfield MO

In our last post, we tried to address the fear behind creating online content. We gave you the usual song-and-dance about how the rules of marketing have changed (they have) and how you need to focus on creating quality online content to keep up (you do). All this left me feeling slightly guilty. On the [...]

10-15 years ago, nobody was thinking of a website as a hub. They were built as online brochures. While some of them looked really good, the idea of what a website can be has evolved. Today, people like us teach that your website is a golden opportunity to deliver qualified leads and close sales. Generating [...]

If you spend any kind of time talking with small business owners in Springfield, MO (or anywhere, for that matter) about the economy, you’ll hear a lot of negativity about the current economic climate. I’ll play along with them to an extent: if you are still trying to play by the old rules of marketing [...]

Whether your marketing strategy includes attracting leads through your website or not, odds are you aren’t completely satisfied (or satisfied at all) with your ranking on Google for your designated keyword. Many business owners I meet with in Springfield MO are in this vessel of Google frustration. Here are 8 common reasons people are disappointed [...]

For those who missed it, here’s what we discussed this week (10/18 – 10/22): Inbound Marketing Why you should Stop Reading the Newspaper Towards the end of the week, we started our “Branding for Beginners” series. So far, we’ve covered: What a Brand Isn’t What a Brand Is In other news, I gave my first [...]

Newspapers simply aren’t cuting it. They are failing because there are more efficient, complete alternatives out there. Whether you are interested in inbound marketing, or you just like to stay informed, Google Reader has something for everybody. Google Reader is a web-based aggregator that reads RSS feeds. Here are 3 reasons you should be using it. [...]

I want to take a moment to define inbound marketing, because I’m going to be talking a lot about it. Inbound marketing is the opposite of outbound marketing. So let’s start by defining outbound marketing. Outbound marketing is about pushing your message out far and wide while hoping it resonates with somebody. It’s a lot [...]

Have you ever heard someone use the term “White Hat SEO” or “Black Hat SEO”?  Ever wondered what that means?  Well, I’m here to educate. First off, let’s define SEO for the beginners.  SEO is search engine optimization, which is the process of optimizing content on your website for the purpose of improving the end [...]

I doubled my daily web traffic in 3 easy steps, and it wasn’t even that hard. You can too if you keep reading. 1) Read Inbound Marketing. I know, this is roughly the 843rd time in the past 24 hours I’ve plugged this book. You’d be plugging it to death too if you doubled your [...]

Dharmesh Shah of Hubspot stopped by my Facebook page to thank me for recommending his book, Inbound Marketing, and “like” my page. Very exciting, and a classy move. Check out hubspot, they are a wealth of information on inbound marketing. Heck, they invented the term. They are game-changers.