Web Design Springfield MO | SEO Springfield MO

In the previous post on our series “Branding For Beginners”, we discussed what a brand is. Prior to that, we discussed what a brand isn’t. If you haven’t read these posts I’d recommend you do so before moving on. Today, we are here to discuss differentiating your brand. Let’s start by asking 3 questions: Who [...]

In part one of my series “Branding for Beginners“, why we discussed what a brand isn’t. Today, we are going to do the opposite. So, what is a brand? According to Marty Neumeier of The Brand Gap, “a brand is a person’s gut feeling about a product, service, or company.” When enough individuals arrive at [...]

When I’m out and about talking to members of the local business community about Marketing in Springfield, Missouri, I find myself talking about brands quite often, and when I do, I generally encounter a lot of blank stares. My mission for the coming days is to eliminate some of the confusion behind the term “brand.” [...]

Hello, readers. Before I move on to discussing a dual brand strategy, I’d like to talk about how “60 Minutes to Success – Low Cost, High Impact Marketing for Small Business” went at the Springfield Chamber of Commerce. It was awesome. The room was packed to the gills, and I was told over 60 people [...]

“Brand”, “Branding”, and “Brand Identity” can be confusing terms. Let’s take a moment to define them. What is a brand? According to Marty Neumeier of The Brand Gap, a brand is a person’s gut feeling about a product, service, or company. According to David Haigh, CEO of Brand Finance, brands have 3 primary functions: 1) [...]