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In his 2005 book “Blink”, Malcolm Gladwell tells a story involving an art dealer named Gianfranco Becchina, a forged piece of art, and the J. Paul Getty Museum in California. To make a long story short, Becchina presented what he said was a marble statue from the sixth century B.C known as a kouros. There ...

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Before reading this post, try out this short exercise. Go to google.com and search for “coffee springfield mo.” Where do your eyes go first? Odds are, they go to the first three natural search engine returns. In fact, according to recent studies, the top three natural (non-sponsored) search results on Google account for 60% of ...

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“Brand”, “Branding”, and “Brand Identity” can be confusing terms. Let’s take a moment to define them. What is a brand? According to Marty Neumeier of The Brand Gap, a brand is a person’s gut feeling about a product, service, or company. According to David Haigh, CEO of Brand Finance, brands have 3 primary functions: 1) ...

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What do you do for a living? When asked this question, most people respond with their title or industry. For example, a financial advisor would likely answer this question by saying “I’m a financial advisor.” A dentist would be expected to say “I’m a dentist.” While there is nothing factually wrong with these answers, we’d ...

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Thanks for visiting! 417 Marketing exists to help businesses in Springfield, MO tell their story. Explore the site and click through our services to see what we can do to help your business stand out. To read our newest blog posts, click here. This blog was set up to provide tons of free content. We’ll ...

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